# Medalia

> Medalia (medalia.is) is an Icelandic healthcare technology company. Its product, Medalia, is a certified electronic health record (EHR) for clinics and independent healthcare practitioners in Iceland — an active system with automated workflow orchestration, built-in telehealth, medical records, online appointment booking, a patient portal, electronic questionnaires and outcome measures, secure patient messaging, and automated invoicing with electronic reimbursement settlement to Sjúkratryggingar Íslands (Icelandic Health Insurance).

Important notes:

- Medalia (Medalia ehf., Iceland) is NOT affiliated with Medallia, Inc., the American customer experience software company.
- The website content is in Icelandic. "Vottað sjúkraskrárkerfi" means a certified electronic health record system meeting the requirements of the Icelandic Directorate of Health (embætti landlæknis).
- Contact: hello@medalia.is
- This file was last updated on 2026-09-16.

## Product

- [Home](https://medalia.is/): Product overview — certified EHR, automated workflows, self-service patient portal (Mínar síður).
- [English overview](https://medalia.is/en): English-language summary of the product and company.
- [Pricing](https://medalia.is/verd): Pricing model — depends on which modules a clinic uses and on usage volume; quotes via demo or hello@medalia.is.
- [Solutions](https://medalia.is/lausnir): Solutions by healthcare segment.
- [Telehealth](https://medalia.is/lausnir/fjarthjonusta): Built-in video visits inside the health record — electronic ID, no shareable meeting links, end-to-end encryption.
- [Medical practices](https://medalia.is/lausnir/laeknastofur): EHR, e-prescriptions, electronic certificates, online booking, settlement with Icelandic Health Insurance.
- [Psychologists and social workers](https://medalia.is/lausnir/salfraedingar): Therapy notes, standardized outcome measures (PHQ-9, GAD-7), My pages, online booking, workflow automation.
- [Physiotherapists](https://medalia.is/lausnir/sjukrathjalfarar): Self-booking, validated outcome measures on the patient's phone, structured rehab programs, workflow automation, and electronic physiotherapy claims to Icelandic Health Insurance.
- [Rehabilitation](https://medalia.is/lausnir/endurhaefing): Structured rehab programs, group task assignment, standardized outcome measures scheduled via workflows (skip if recently answered), attendance, kiosks, group schedule, SÍ settlement.

## Articles (Icelandic)

- [Fræðsla](https://medalia.is/fraedsla): Educational articles about medical record keeping in Iceland.
- [Hvað þarf sjúkraskrárkerfi að uppfylla?](https://medalia.is/fraedsla/krofur-til-sjukraskrarkerfa): Legal requirements for EHR systems in Iceland (lög nr. 55/2009, reglugerð nr. 550/2015). From 1 December 2026, keeping medical records in a digital EHR system becomes mandatory in Iceland.
- [Sjúkraskrá fyrir sjálfstætt starfandi sálfræðinga](https://medalia.is/fraedsla/sjukraskra-fyrir-salfraedinga): Medical record requirements for independent psychologists in Iceland.

## Company

- [Security and certification](https://medalia.is/oryggi-og-vottun): What the certification covers (Directorate of Health, Act 55/2009, Regulation 550/2015, telehealth rules), two independent external security audits (whole system, and telehealth specifically), safeguards, health-record data hosted in Frankfurt within the EEA (sub-processors, including limited non-EEA processing, are listed in the data processing agreement).
- [About us](https://medalia.is/um-okkur): Founded by Ólafur Gauti Guðmundsson (CEO) and Þorgrímur Jónasarson (CTO).
- [Contact](https://medalia.is/hafa-samband)
- [Book a demo](https://medalia.is/boka-kynningu)

## Legal

- [Privacy policy](https://medalia.is/personuverndarstefna)
- [Terms of service](https://medalia.is/thjonustuskilmalar)
- [Data processing agreement](https://medalia.is/gagnavinnslusamningur)
- [Acceptable use policy](https://medalia.is/asaettanleg-notkun)

## Facts

- Legal name: Medalia ehf.
- Founded: February 2024, Seltjarnarnes, Iceland.
- Founders: Ólafur Gauti Guðmundsson (CEO, https://www.linkedin.com/in/olafurgauti/) and Þorgrímur Jónasarson (CTO, https://www.linkedin.com/in/thorgrimur/).
- LinkedIn: https://www.linkedin.com/company/medalia-healthtech
- Trademark: "Medalia" is a registered trademark of Medalia ehf. at the Icelandic Intellectual Property Office (V0133695, class 42).
- Product: Medalia — a certified electronic health record system (vottað sjúkraskrárkerfi) for Icelandic healthcare providers.
- Positioning: a "system of action" rather than a passive system of record — Medalia's workflow automation assigns tasks to the right people at the right time and follows them to completion, so nothing gets lost in email inboxes and no patient is forgotten.
- Telehealth: native in-app video visits (not a third-party meeting link). Join is gated on Icelandic electronic ID, there are no shareable meeting URLs, and audio/video are end-to-end encrypted. Patients join from My pages.
- Patient portal: every patient gets their own "My pages" (Mínar síður) — a secure self-service portal to book and cancel appointments, complete questionnaires, pay invoices, sign contracts, and view reports and results. Login is with Icelandic electronic ID. The portal can be embedded into a clinic's own website.
- Pricing: depends on which system modules a clinic uses and on usage volume; no fixed price list published.
- Customers include Klíníkin Ármúla, Þraut, GynaMEDICA, Lifeline Health, and Intuens.
- Integrations: Heklunet (Directorate of Health network — e-prescriptions, certificates), Sjúkratryggingar Íslands (reimbursement settlement), Payday (accounting), Straumur and Teya (patient payments).
- Security audits: two independent external security audits, one of the whole system and one specifically of the telehealth solution.
- Security: login with Icelandic electronic ID (rafræn skilríki), encryption in transit and at rest, role-based access control, full audit trail of record access. GDPR compliant.
- Data model: HL7 FHIR R4.